By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
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Meet Lauren Houlik, Senior Research Analyst and the Newest Member of Love & Company’s Market Intelligence Team!
As you may have seen, we recently announced the hiring of Lauren Houlik. We chatted with Lauren to learn more about her background, what motivates her and how growing up in a musical family influences her work in senior living market research. Love & Company: It...
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
How Can We Ensure Prospects Will Buy Our New Senior Living Product? By Asking Them!
By Rob Love, President & CEO at Love & Company We’ve noted many times how critical it is to conduct thorough market research before undertaking master planning. Perhaps surprising to many, though, is that a specific type of market research conducted later in...
Webinar: 5 Ways Market Intelligence Can Help Drive Revenue
Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up...
Have You Conducted Market Research Lately? Here Are 3 Ways a Market Study Can Help Your Existing Community Flourish
By Jodi Bleier, Senior Living Executive & Consultant Many senior living organizations tend to view the benefits of a market study solely in the context of new projects or expansions. While we can’t overstate the importance of gathering detailed market intelligence...
Understand Your Leads’ Current Attitudes & Inspire Authentic, Empathetic Conversations With This New Survey Tool
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your prospects were thinking? And not just what you have read about what seniors across the country are thinking and feeling, but specifically...
One of Your Community’s Most Powerful Revenue Sources Is Right in Front of You. Our New Survey Will Help You Unlock It!
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director The single most frequently asked question we have received during recent months is, “How has COVID-19 affected consumer markets?” The reason we’re getting that question so often is...
Master Planning in 2020- Thank You
410-207-0013Thank you for requesting the video of our Team-Based Master Planning webinar.As you begin to develop a plan for your community’s future, start by studying the market. Understand what people want, what they need, what options they already have and what...
Senior Living Market Intelligence: Detailed Competitive Data Add Substantial Value In Understanding Market Potential
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
Remembering Maria Dwight: An Icon in the Field of Aging
By Karen Adams, Love & Company’s Vice President of Market Intelligence. Prior to joining Love & Company, Karen had the privilege of being Maria’s business partner at GSI for more than 30 years. For those in the field of aging Maria Dwight was an icon: a...