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Results for "COVID"
St. James Place Succeeds with New Sales Strategies and Reinvigorated Lead Generation
Our August webinar demonstrates how our partnership approach helped a community recharge its lead generation and sales efforts, leading to a significant increase in occupancy.
How to Adapt Your Sales Approach to Fill a Community in Today’s Changed World
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales? (June 2023 Update)
Love & Company’s 2023 blog series explores the home resale market’s health. Discover emerging trends and their impact on senior living prospects in this update, referencing previous analyses for a comprehensive overview.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
Covenant Woods – Success Story
Case Study: Covenant WoodsPre-COVID Census Restored in 6 MonthsTHE SITUATION By December 2020, the first year of the COVID pandemic, Covenant Woods census had dropped from its typical levels in the high 90s to a low of 90%, a rapid drop for only a year. For a...
Overcoming Inflationary Pressures: Strategies to Increase Organizational Margins
Being creative in reining in current costs and squeezing out additional revenue from existing sources can ease immediate strain, but you’ll exhaust your options before you fully solve the problems.
Overcoming Inflationary Pressures
The current pressure created by rising costs requires digging past surface-level reactive strategies to get to the root of challenges.
A Senior Living CEO’s Perspective on Addressing Today’s Challenges
Jonathan Cook is the President and CEO of LifeSpire Virginia, which operates five nonprofit senior living communities in the Commonwealth of Virginia. Jonathan joined the team in 2014. He has more than 27 years of experience in the senior living/eldercare field,...
Opening Gates: Inviting Senior Living Prospects to Begin the Customer Journey
Best practices and tactics for attracting qualified leads through digital marketing By Ellen Stokes, VP of Marketing Innovation, and Evan Brown, Media Director, Love & Company This is the first of a three-part series on digital marketing, with additional blogs...
Staying One Step Ahead: Planning for the Unexpected in Sales and Marketing
Believe it or not, it’s time to look ahead to sales and marketing planning for 2023. Early this year in our webinar, Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success, we talked about key lessons we learned from 2021 that we needed to apply...