Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
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What’s Happening in the Real Estate Market: Update Through September 2024
Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
More Insights
Takeaways from Ziegler’s 2024 Senior Living Finance + Strategy Conference
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
Takeaways from Ziegler’s 2024 Senior Living Finance + Strategy Conference
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
A Vice President’s Marketing Success Story: How a Fresh Perspective Changed Everything
Learn how Episcopal SeniorLife Communities worked with Love & Company to increase their senior living occupancy using a new marketing plan.
A Vice President’s Marketing Success Story: How a Fresh Perspective Changed Everything
Learn how Episcopal SeniorLife Communities worked with Love & Company to increase their senior living occupancy using a new marketing plan.
The 5 Best Practices for a Senior Friendly Website
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
Staying Competitive and Preparing for the Future
Don’t miss this LeadingAge Session! Monday, October 31, 3:30 to 5 p.m. Presented by Rob Love, President, Love & Company; James Hudgins, President, THW Design; and Tad Melton, Director, Ziegler. During this session, we will explore the impact non-traditional...
Predictive Modeling: Identifying the Prospects Most Likely to Buy
Don't miss this LeadingAge Session! Wednesday November 2, 8:30 to 10 a.m. Presented by Sue Dolton, Vice President, Love & Company; Larry Weiskopf, President, Infinite Analytics Inc.; Monica McAfee, John Knox Village; Kate Phelps, Owner, Taylor Reporting Solutions....
Selling To Seniors – The Principle of Reciprocity
By Tom Mann, Principal, Executive Vice President Research has shown that the simple act of "gifting" can increase your sales team's closing ratio by 25-50%. Think about that. Think about how hard we work in senior living to gain a 5% improvement in our closing rates...
The Principle of Scarcity
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering The...
Is Steve Jobs Still The Most Influential Boomer Ever?
By Tom Mann, Principal, Executive Vice President October 6, 2016 - Update - Five years ago, one of the nation's greatest boomers and inventors, Steve Jobs, left us. I hope his vision for living doesn't. (Originally posted Feb. 25, 2009) Mature Market Experts: more...
Your Marketing Budget: Planning for a Successful 2017
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
The Principle of Social Proof
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...
What Comes First in Senior Living Marketing?
By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...