Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
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Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
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Are Your Events in a Rut? Three Strategies to Rebuild Senior Living Census by Refreshing Events
Discover how Westerwood, a senior living community, revitalized its events and increased occupancy with creative themes, collaboration, and beyond traditional approaches.
Are Your Events in a Rut? Three Strategies to Rebuild Senior Living Census by Refreshing Events
Discover how Westerwood, a senior living community, revitalized its events and increased occupancy with creative themes, collaboration, and beyond traditional approaches.
Inclusion as an Essential Growth Strategy
Explore the importance of equity and inclusion in senior living organizations for serving a more diverse aging population.
Inclusion as an Essential Growth Strategy
Explore the importance of equity and inclusion in senior living organizations for serving a more diverse aging population.
Stop worrying about SEO
By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...
The Questions Your Residents Can’t Answer
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...
Senior Housing Trends: Part IV
Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....
Senior Housing Trends: Part III
Health Care and Senior Housing Trends By Tom Mann, Principal, Executive Vice President What are the implications of the Affordable Care Act to look forward to? What will be the evolution of strategic partnerships in senior living, health care, and technology? How...
Senior Housing Trends: Part II
What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...
5 Ways to Develop Trust and Communication With Prospects
By Susan Foley, Vice President, Sales Training If I could change anything about the senior living prospects I meet (for independent living), it would be to open them up to considering change as a positive rather than a negative. Their opposition to change always...
Senior Housing Trends: Part I
By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...
This Year You’ll Find Useful / Rewarding / Fun Ways To Volunteer
By Ann Burnside Love You’re a relatively new resident at your retirement community, or you will be moving in soon, or you’ve been there for some time but haven’t yet found volunteer opportunities that really appeal to you. You see others around you with meetings to go...
Life Plan Community—New name. New conversation.
By Marcia Lusk, Associate Creative Director, Sr. Copywriter As the term Life Plan Community becomes the new normal in senior living nomenclature, it occurs to me: The language we use to tell each community’s unique and special story will need to evolve as well....