Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
2018 Predictions from Continuing Care Actuaries
1.) Increased Demand The number of seniors leaving their homes and moving into Senior Housing will continue to increase as the demographics are just starting to overwhelm the industry. The oldest baby boomers are now in their early 70’s and starting to consider senior...
BB&T Capital Markets’ Predictions for 2018
For-profit providers will continue developing rental communities – market fundamentals support it. Roger E. Randall, II Senior Vice President BB&T Capital Markets Non-profit organizations have long been the dominant provider of senior care in Life Plan...
11 Home Visit Tips to Boost Your Assisted Living Census
By Chris Carruthers, Vice President, Health Services Marketing Let’s start by affirming a trend in assisted living that we are all seeing. People are staying in their homes longer, sometimes with services, instead of moving to assisted living. Traditionally,...
Special Announcement: Market Intelligence Expertise Expands in 2018 Through Hire of Karen Adams
One of the most highly experienced researchers in the field, Karen Adams brings more top tier talent to the firm. Love & Company is excited to announce that we have expanded our Market Intelligence expertise through the hire of Karen Adams, a senior living...
18 Digital Strategies and Website Elements to Review in 2018
By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...
Listen to the latest Love & Company Leaders’ Board podcast!
In this episode, Chris Carruthers, Vice President of Health Services Marketing, talks with Dan Rexford, Vice President of Senior Living, Builders Design, about the importance of model residences in senior living communities. For additional insights and...
What does a good digital marketing lead look like for your retirement community?
By Tom Mann, Principal, Executive Vice President So, there are a lot of marketing “experts” running around singing the praises of digital advertising and marketing automation and how it’s the next big thing for senior living. Can you believe the hype? Here are a few...
Looking Outside the Field: Senior Housing Master Planning Inspiration
By Kayla Caw, Content Marketing Manager Last January, Rob Love attended both the Consumer Electronics Show in Las Vegas, and the International Builders Show in Orlando. He found that the Consumer Electronics Show had little to offer to senior living leaders. However,...
Why Family Members Are Your Best Customer
By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...