Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
More Insights
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
18 Digital Strategies and Website Elements to Review in 2018
By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...
Listen to the latest Love & Company Leaders’ Board podcast!
In this episode, Chris Carruthers, Vice President of Health Services Marketing, talks with Dan Rexford, Vice President of Senior Living, Builders Design, about the importance of model residences in senior living communities. For additional insights and...
What does a good digital marketing lead look like for your retirement community?
By Tom Mann, Principal, Executive Vice President So, there are a lot of marketing “experts” running around singing the praises of digital advertising and marketing automation and how it’s the next big thing for senior living. Can you believe the hype? Here are a few...
Looking Outside the Field: Senior Housing Master Planning Inspiration
By Kayla Caw, Content Marketing Manager Last January, Rob Love attended both the Consumer Electronics Show in Las Vegas, and the International Builders Show in Orlando. He found that the Consumer Electronics Show had little to offer to senior living leaders. However,...
Why Family Members Are Your Best Customer
By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...
Listen to the latest Love & Company Leaders’ Board podcast!
In this episode, Chris Carruthers, Vice President of Health Services Marketing, talks with Laila Zemrani, CEO of Fitnescity, about how data-driven personal wellness can impact the lives of seniors. For additional insights and information about Fitnescity, please visit...
Are You Making These Ten Healthcare Marketing Mistakes?
By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...
Lessons from Gettysburg: Leadership Preparation vs Leadership Identification
Listen to the latest Love & Company Leaders' Board podcast! This is the third episode of a three-part podcast series about what senior living executives can learn about leadership from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of...
Making a Career Out of Making a Difference: Working in Senior Living
Recently, Love & Company partnered with LeadingAge Pennsylvania to help tackle a problem many of their member communities are facing: hiring the millennial workforce. While senior living isn’t necessarily the most attractive industry at first glance, evidenced by...