Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
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Latest Post
In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
More Insights
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
What’s happening with not-for-profits … and where do they grow from here?
Senior living has seen tough times, but today’s market is ripe for those who understand how to structure a community and are willing to evolve and adapt to do so.
What’s Really Happening in the Real Estate Market? And How Will It Affect Senior Living Sales? (December 2023 Update)
Explore the latest trends in the home resale market and their potential impact on senior living transitions. Includes analysis of mortgage rates, house prices and sales pace.
5 Keys to Successfully Developing or Expanding Life Plan Communities
Explore tips on how to build or expand Life Plan Communities successfully in a high-cost market. Learn from industry experts on how to meet seniors’ expectations while staying on budget. Join our webinar for insights.
Five Takeaways from the LeadingAge 2023 Annual Meeting
Explore key takeaways from the LeadingAge 2023 Annual Meeting, featuring insights on future-proofing organizations, improving recruitment, and advancing DEI in Life Plan Communities.
Reimagining Senior Living Branding: Staying Relevant in a Competitive and Evolving Market.
Senior living communities need to leave behind some old behaviors and go boldly into the new world of senior living or they risk becoming irrelevant. They need to reimagine their brand.
Ziegler Conference Highlights: A Uniquely Exciting Time to Be in Senior Living
Tim Bracken shares his important and shareable takeaways from the Ziegler Senior Living Finance and Strategy Conference.
Ten Low- to No-Cost Things to Consider When Building Your 2024 Marketing Budget
If an opportunity comes up, we know you’re prepared to adapt your 2024 budget to help increase lead generation or build census. We’ll share seven ways.
Maximize Revenue and Margins With Six Ps – Part 2
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.
Maximize Revenue and Margins With Six Ps
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.