Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
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If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
More Insights
If Your Next Life Plan Community Location Was Obvious, You’d Already Be There
Growth conversations in senior living tend to start the same way: We know we need to grow… we’re just not sure where. That uncertainty is a byproduct of how difficult—and expensive—it has been to evaluate growth markets with any real confidence. Not-for-profit CEOs...
If Your Next Life Plan Community Location Was Obvious, You’d Already Be There
Growth conversations in senior living tend to start the same way: We know we need to grow… we’re just not sure where. That uncertainty is a byproduct of how difficult—and expensive—it has been to evaluate growth markets with any real confidence. Not-for-profit CEOs...
Five Reasons to Grow Now … and Fast!
Why senior living nonprofits should grow now: Demand outpaces supply, demographics surge, interest rates normalize, and pricing power supports expansion and mission impact.
Five Reasons to Grow Now … and Fast!
Why senior living nonprofits should grow now: Demand outpaces supply, demographics surge, interest rates normalize, and pricing power supports expansion and mission impact.
Brain Health Programs: An Opportunity for Life Plan Communities to Differentiate Themselves While Meeting an Important Market Need
Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...
Outreach isn’t just for healthcare: Are you overlooking this powerful way to boost your independent living sales and marketing?
Enhance IL sales and marketing by taking a more global approach to your Life Plan Community outreach strategy.
When Planning for Growth, Take the Time to Get New Development Right
How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.