Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
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Latest Post
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
More Insights
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
Love & Company’s Top 10 Blogs of 2018
We did a lot of writing in 2018! Our Leaders’ Board blog covered all sorts of topics in the senior living field, including design, master planning, financing, market research, marketing tactics, trends, industry disruption and more. Here’s a list of our most popular...
Setting Sales Goals and The Canary in The Coal Mine
How many of your management teams set your revenue budget by looking at last year’s sales goals and then bumping them up by some percentage (usually a stretch sales goal)? How many of you have set your sales goals with an eye towards the news of a housing market...
A Senior Housing Master Planning Mantra
“Words, then Numbers and then Lines” There have been many articles, books and conference sessions about the art and science of senior housing master planning. The purpose of this short little post is not to rehash those or discuss the finer points of senior housing...
How Can Senior Living Market Research Drive Revenue?
By Karen Adams, VP of Market Intelligence The competitive landscape of senior living has changed dramatically during the last two and a half decades with the rapid development of assisted living (AL) and the continued growth and repositioning of continuing care...
What’s Love Got To Do With It?
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...
Development Planning Success for Senior Living
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
The Age of Disruption: Life Expectancy, The Truth about Our Future
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
The Age of Disruption: The Recruitment Battle for Talent
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...
The Age of Disruption: The Power of Place
By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...