Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
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How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
More Insights
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
Questions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
Generate More Qualified Senior Living Leads — Faster!
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)
Guest blog by senior living sales expert Andrew Morgan It's no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I've worked in the senior living field in sales and marketing for more than 23 years, and...
Senior Living Prediction: Retirement Will Go Out Of Style
Guest blog by Phyllis Strupp, President of Brain Wealth In 2019, some 30 million baby boomers will be 65 and over. They are not going to go quietly into the “golden years” and “retirement communities” like the generations ahead of them. The word is out: retirement is...
Trends To Watch, From The Eyes Of Senior Living Actuaries
Guest blog by Amy Lampo, ASA, MAAA & Chief Operating Officer of A.V. Powell & Associates, Inc. From an actuary's point of view, there are a few key trends that have developed over the last several months that could have a big impact on our sector. Here are...
The PEOPLE Will Be The Winning Strategy for the Senior Living Workforce!
Guest blog by Jacquelyn Kung, Ph.D., CEO of Activated Insights After all, we are a people-to-people sector: good care comes from a great workforce. Moreover, as you may have seen in the popular TED talk by Wharton and London Business School Professor Alex Edmans, an...
2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different
Guest blog by Lynn Daly, Managing Director, Healthcare Team at BB&T Capital Markets The pressure points that Senior Living providers felt in 2018 will only be exasperated in 2019. This increased strain is due to the same primary-driver that has impacted the...