Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are...
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...
By: Susan Ryan As memory care providers are hard at work educating staff members to provide the best care possible for the ever-growing numbers of people living with dementia (PLWD), the need for forward-thinking approaches to such care is as important as ever....
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...
Today marks the successful survival of my sixth decade. It’s also a milestone that makes one begin to look ahead at plans for the future. After more than 25 years in the field, I’m passionate about senior living communities, and Life Plan Communities in particular. I...
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
As consumer preferences in senior living continue to evolve, many of our clients have expressed some concern about what this trend means to their organization. Why are they so concerned? They fear that the rise of senior living rental options will diminish the...
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
