When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
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Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
More Insights
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Social Connectivity Among Senior Adults Increases Through Technology During a Time of Crisis
In this time of trying to achieve “physical distancing” while minimizing true “social distancing,” communication technologies like Wellzesta are providing significant benefits to senior living communities and their residents. Wellzesta in particular has been...
Communicating with Prospects in the Day of COVID-19: Three Things to Do Right Now
Now more than ever, our seniors need to know that some certainties exist in their futures, and a move to your community could be one that brings them great peace. This is why it’s so important to not only maintain contact with your current prospects, but also create...
Coronavirus Initial Impact on Tax-Exempt Capital Markets
In this article, John Franklin of Pearl Creek Advisors provides an important overview of the bond and bank markets and how they are each affected by COVID-19. More importantly, John explains how the current market shifts may affect the short- and long-term financing...
Senior Living Marketing During COVID-19: Two Aggressively Affordable Tactics You Can Use Now
By Tim Bracken, Vice President We are proud to see the senior living field display such great hope and strength during these days of concern and worry. We see cooler heads prevail as one client after another chooses to resist panic and instead, thoughtfully redirect...
7 Helpful Tips For Connecting With Senior Living Prospects Via Video
Amid COVID-19, organizations across all sectors have had to transition much of their communication to virtual platforms. With video taking center stage as a preferred way to connect with people inside and outside any organization, there are several considerations to...
How To Effectively Use Digital Tools To Maintain Senior Living Marketing Efforts
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
Preparing for Crisis Communications During a Pandemic
The reality of serving the highest-risk people during this COVID-19 pandemic is that even if none of your residents become ill, you will likely be implementing changes to visitation policies, staff screening, events and community activities. As such, it is imperative...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As...
Exploring the Team-Based Approach to Senior Living Master Planning
If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...