Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
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How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
More Insights
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Lessons From a Wellness Leader: At John Knox Village, Excellence in Life Enrichment Leads to Strong Census and High Engagement
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
How to Adapt Your Sales Approach to Fill a Community in Today’s Changed World
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales? (June 2023 Update)
Love & Company’s 2023 blog series explores the home resale market’s health. Discover emerging trends and their impact on senior living prospects in this update, referencing previous analyses for a comprehensive overview.
Seniors of A Feather: The Power of “The Tribe”
Birds of a feather flock together, and so do people. The need for belonging and love is deeply ingrained in each of us, driving social choices we make our entire lives—including when we shop for a senior living community. In more contemporary vernacular, we all want...
University Retirement Communities as a Growth Opportunity
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
How to Use a Competitive Positioning Analysis to Enhance Your Community and Drive Revenue
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.