Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
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Insights from a Sales & Marketing Leader: The Power of Hitting “Reset”
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
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Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
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Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
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When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
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Four Ways to Increase IL Revenue in 2023—Without Pushing Monthly Fees
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What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
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E + I = B … → D: Why a strong DEI program is more important than ever to Life Plan Communities
By Rob Love, President/CEO Our company has been involved in helping communities with diversity initiatives for about 10 years now, and the field has certainly come a long way. That said, the senior living field still has much further to go, and the need for a strong...
“That’s Not Me. Yet.”
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Four Strategies to Build Revenue and Strengthen Staff Recruiting
By Rob Love, President/CEO In their recent blogs leading up to our December webinar, Aaron Rulnick, Managing Director of HJ Sims, mapped out the challenges the senior living field will be facing in 2023, and Jonathan Cook, President/CEO of LifeSpire of Virginia,...
Four Major Trends That Will Impact Senior Living in 2023
By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...
A Senior Living CEO’s Perspective on Addressing Today’s Challenges
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