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By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
By Tyler Sprecher, Principal Branding for blue sky communities follows a similar branding or brand refresh process to that of an existing community, but obviously starts with much more of a blank slate. This can manifest itself as both a negative and a positive when...
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
Crisis communication plans are essential for today’s senior living communities. Listen to Love & Company’s latest podcast or read the transcription below! Chris Carruthers, VP of Health Services Marketing discusses crisis communications with Kayla Caw, PR and...
What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...
