Sign up today for the latest news!
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
By Tom Mann, Principal, Executive Vice President As senior housing marketing consultants, a major portion of the Love & Company team’s time is spent away from home. To keep our clients’ costs down, we often stay at the retirement community, either in a model...
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering The...
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...
By Tom Mann, Principal, Executive Vice President For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six...
By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...
By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
By Susan Foley, Vice President, Sales Training If I could change anything about the senior living prospects I meet (for independent living), it would be to open them up to considering change as a positive rather than a negative. Their opposition to change always...
By Marcia Lusk, Associate Creative Director, Sr. Copywriter As the term Life Plan Community becomes the new normal in senior living nomenclature, it occurs to me: The language we use to tell each community’s unique and special story will need to evolve as well....
By Susan Dolton, Vice President, Sales Services Do you and your sales team fall victim to the multitasking trap? Multitasking. We all do it. We have to and it makes us more productive. Right? Put down your cell phone and read this. Sales teams in retirement...
