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Industry Trends
Enhance Your Recruiting by Building a Strong Employer Brand
Enhance Your Recruiting by Building a Strong Employer Brand

By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...

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Community Culture: Your Key to Solving Staffing Challenges
Community Culture: Your Key to Solving Staffing Challenges

By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...

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Market Analysis Design: Key Factors to Consider
Market Analysis Design: Key Factors to Consider

In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...

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A Middle Market Playbook
A Middle Market Playbook

By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...

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The Changing Face of Home Ownership
The Changing Face of Home Ownership

By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...

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