Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...

By Chris Carruthers, Vice President, Health Services Marketing Let’s start by affirming a trend in assisted living that we are all seeing. People are staying in their homes longer, sometimes with services, instead of moving to assisted living. Traditionally,...

By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...

By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...

By Chris Carruthers, Vice President of Health Services Marketing Skilled nursing facilities (SNF) not only improve the quality of life for residents and provide essential care, but they are also critical assets in the wider healthcare system because they prevent...

By Chris Carruthers, Vice President of Health Services Thanks to the quickly evolving post-acute care market, retirement communities are being forced to think differently about how to obtain referrals. Whether or not you’re participating in a preferred provider...

By Chris Carruthers, Vice President of Health Services The best way to prevent independent living residents from skipping over assisted living or memory care services, and moving directly into skilled nursing, is to have them move into the right level of care at the...