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If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....
By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...
By Susan Dolton, Vice President, Sales Services A colleague of mine recently suggested I watch Simon Sinek’s Ted Talk titled, “How Great Leaders Inspire Action.” Mr. Sinek explains his theory that businesses and leaders succeed because they understand their “why” (the...
By Rob Love, President and CEO It happens over and over: Love & Company is called in to help a community overcome a census challenge, and we find that the community has not kept up with the times. Residence and amenity areas are tired with out-of-date finishes,...
