By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
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5 Steps the Continuing Care at Home Field Can Take to Increase Sales
By Rob Love, President & CEO I admit it: I’ve loved the continuing care at home (CCaH) product since I first learned about it more than 20 years ago. With Life Plan Communities only capturing a fairly small proportion of the age- and income-qualified...
Don’t Start Senior Living Master Planning Without Doing This First
By Rob Love, President & CEO of Love & Company This article is part of our special series all about the reasons to adopt a Team-Based Master Planning process. Recently, we heard from Melissa Pritchard of SFCS Architects as she discussed her take on design in...
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
University-Based Life Plan Communities: A Win-Win Opportunity
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
Reflections on 21 LeadingAge National Conferences
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
Preparing to Plan
By Rob Love, President, Love & Company Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.” Preparing for a successful strategic planning process involves extensive information gathering and market research. To develop strategic plans...
Can Technology Be The Key to Unlocking the Continuing Care at Home Market?
As I was exploring all the (many!) Bluetooth and Internet-enabled health products on display at the 2019 Consumer Electronics Show, it occurred to me that they could be an incredible asset in boosting market acceptance of continuing care at home. Continuing care at...
Top Senior Living Takeaways from the 2019 Consumer Electronics Show
My primary reason for attending the 2019 Consumer Electronics Show in Las Vegas last month was to look at what we, in the senior living field, should be expecting and planning for over the next five to ten years. While there were many cool things at the show — yes, I...
Looking Outside the Field: Senior Housing Master Planning Inspiration
By Kayla Caw, Content Marketing Manager Last January, Rob Love attended both the Consumer Electronics Show in Las Vegas, and the International Builders Show in Orlando. He found that the Consumer Electronics Show had little to offer to senior living leaders. However,...
Listen to the latest Love & Company Leaders’ Board podcast!
In this episode, Chris Carruthers, Vice President of Health Services Marketing, talks with Laila Zemrani, CEO of Fitnescity, about how data-driven personal wellness can impact the lives of seniors. For additional insights and information about Fitnescity, please visit...
Making a Career Out of Making a Difference: Working in Senior Living
Recently, Love & Company partnered with LeadingAge Pennsylvania to help tackle a problem many of their member communities are facing: hiring the millennial workforce. While senior living isn’t necessarily the most attractive industry at first glance, evidenced by...