How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...
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Westminster Canterbury Richmond- Success Story
Case Study: Westminster Canterbury RichmondRESEARCH, PLANNING, AND MARKETING:A Formula for Exceeding Pre-Sale Goals Ahead of ScheduleTHE SITUATION Westminster Canterbury Richmond (WCR) needed more than the typical start-up marketing to bring its new Vibrancy!...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to...
Using Technology to Improve the Employee Experience
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
CEO Action Plans for 2022 – Part 3: Laying the Foundation for Growth
During C-suite discussions between our CEO Rob Love, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center, the word “growth” came up frequently. See how senior living providers are laying the foundation for success in the future.
CEO Action Plans for 2022 – Part 1: It’s Time to Prioritize Line Staff
Our president/CEO, Rob Love, recently had the pleasure to speak with four friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, their responses were wide ranging. This series of blogs will summarize some common themes and priorities.
Building Trust and Following Process: The Keys to Driving Sales in 2022
By Joan Kelly-Kincade, Strategic Sales Advisor, and Kate Leach, Strategic Sales Advisor For senior living sales teams, the past two years of the pandemic have led to the adoption of many new technologies to augment the sales process. As our colleagues Lisa Pearre and...
Plan to Pivot: A Guide to Successful Marketing and Sales Strategies for 2022
By Lisa Pearre, Principal and Chief Client Services Officer, and Sara Montalto, Vice President, Strategic Services, Love & Company In January of 2021, Love & Company hosted a webinar, The Path to Rebuilding and Sustaining Census, in which we looked forward at...
How Can Single-Site Senior Living Providers Tackle 2 Major Challenges Facing Them in 2022: Labor and Consolidation?
By Rob Love, President & CEO at Love & Company and Chris Keysor, President & CEO at Lenbrook The recent webinar, “Focus on 2022: Insights and Strategies for a Successful Year,” addressed how Life Plan Communities can rebound after two challenging years and...
Life Plan Communities Are Primed for Growth. Here Are 3 Sparks to Moving Forward Boldly in 2022.
By Tommy Brewer, Managing Director at Ziegler and Mario McKenzie, Partner at CliftonLarsonAllen In Love & Company’s recent webinar presentation, “Focus on 2022: Insights and Strategies for a Successful Year,” one of the main topics that we discussed was growth....
Senior Living Design Alternatives to Evolve Beyond Pandemic Influences
From an operational perspective, 2020 and early 2021 were an “all hands on deck” endeavor for Life Plan Communities. As we are transitioning out of the COVID-19 pandemic, it is inspiring to see that many senior living providers are already thinking ahead to how they...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...