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COVID-19: Marketing During Uncertain Times By Love & CompanyIntroduction With COVID-19 now a pandemic, the senior living field has had to make many adjustments to protect residents, staff and prospects. Not only have communities cancelled all marketing events, but...
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
Senior living has seen tough times, but today’s market is ripe for those who understand how to structure a community and are willing to evolve and adapt to do so.
Learn how senior living communities adapt their branding to stay competitive. Rob Love, CEO of Love & Company, shares his senior living branding tips and more.
Case Study: Carlyle Place Brand Refresh Yields a Quick 10% Increase In Census THE SITUATION By early 2021, Carlyle Place’s census had dropped to about 70%. The community—which was owned by a health system that did not understand Life Plan Communities—had several...
Case Study: St. James Place New sales and lead generation strategies increase sales by 400% THE SITUATION In 2020 the devastating hold on St. James Place due to COVID-19 revealed problems with the sales team’s CRM technology, which was not being used to its full...
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.
To stay competitive, senior living must evolve dining programs to adapt to new expectations with branding, efficiency, technology and safety.
A survey of innovative trends to envision the future of senior living. Curated spaces, dynamic dining, intergenerational inclusion & more offer untapped potential.
Our August webinar demonstrates how our partnership approach helped a community maintain existing occupancy while successfully preselling an expansion during a pandemic.
When you partner with a sales and marketing firm to help with occupancy, training, lead generation or branding, set the bar high to ensure that you get the results you need.
