September 18, 2019
1:15 pm - 2:15 pm
Getting the Attention of the Adult Child
Clara Daly, Interactive Communications Director, Love & Company and Amy Brodie, Strategic Services Director, Love & Company
September 18, 1:15pm – 2:15pm
As digital marketing grows in importance for senior living communities, marketers are discovering that one approach does not fit all the types of services at those communities. Assisted living and skilled nursing present different challenges than independent living. This session will focus on communicating and reaching senior prospects, adult children and referral sources through tested digital tools and techniques, such as carefully designed landing pages, search engine optimization, pay-per-click advertising, LinkedIn advertising, Facebook cloning, remarketing and more.