Date
September 18, 2019
Time
1:15 pm - 2:15 pm
Where
Covenant Woods
Details
Getting the Attention of the Adult Child
Presenters:
Clara Daly, Interactive Communications Director, Love & Company and Amy Brodie, Strategic Services Director, Love & Company
Presentation Date:
September 18, 1:15pm – 2:15pm
Session Description:
As digital marketing grows in importance for senior living communities, marketers are discovering that one approach does not fit all the types of services at those communities. Assisted living and skilled nursing present different challenges than independent living. This session will focus on communicating and reaching senior prospects, adult children and referral sources through tested digital tools and techniques, such as carefully designed landing pages, search engine optimization, pay-per-click advertising, LinkedIn advertising, Facebook cloning, remarketing and more.