Events

Join us at upcoming events

With more than 25 years experience in senior living, Love & Company specialists are often asked to present at conferences and participate in regional and national forums. With a firm eye on the future, as well as the present, we help shape the senior living field. Join us at the next event!

Upcoming Live and Virtual Events

Webinars

Identifying Growth Opportunities Part II: Getting New Development Right: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns

September 25, 2025 • 12:00 pm - 1:00 pm

In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable.

Presenters

  • Lauren Houlik, Director of Market Intelligence
  • Sara Montalto, Senior Vice President, Strategic Services
  • Rob Love, President/CEO

Join us for part two of our webinar series on regional growth opportunities as we unpack the most common reasons senior living projects incur avoidable costly overruns or even fail—and how smarter, more honest market research can set you up for success. We’ll explore the differentiators that make all the difference: from PMA definition based on real movement data, to resident demographic analysis that informs design and pricing, to competitive site visits that go beyond the superficial.

This session is built on real-world examples and lessons learned from dozens of projects across the country. Whether you’re planning an expansion, repositioning, or a brand-new development, this is the insider’s guide to getting it right and keeping costs contained.

You’ll Learn:

  • Why PMA and demand calculations must be handled separately—and the risks when they aren’t
  • How competitive scorecards can reveal more than a surface comparison
  • The role of resident and prospect demographics in contract strategy and pricing
  • How advanced consumer research helps you avoid costly surprises
  • Red flags to watch for in any market study
Register
 

Sponsors

Love & Company is proud to be a sponsor for the following events:

Greystone Sales Adventure • Mennonite Health Assembly

Affiliations

Love & Company is proud to be a member of the following LeadingAge organizations:

Pennsylvania • Virginia • Maryland • New York • Georiga • Illinois • North Carolina • Florida • Texas • LeadingAge National

Love & Company is also proud to be a member of the following senior living organizations:

Mennonite Health Services • United Methodist Association