Events
Join us at upcoming events

With more than 25 years experience in senior living, Love & Company specialists are often asked to present at conferences and participate in regional and national forums. With a firm eye on the future, as well as the present, we help shape the senior living field. Join us at the next event!


Sep 17 - Sep 19
We are presenting at
28th Annual Ziegler Senior Living Finance + Strategy Conference
We’re excited to announce that Ziegler has invited Rob Love, President/CEO to be a marketing panelist at the 28th Annual Ziegler Senior Living Finance + Strategy Conference in San Antonio, Texas.


Nov 2 - Nov 5
We are presenting at
LeadingAge 2025 Annual Meeting
As dedicated partners in the aging services industry, Love & Company is excited to participate in the LeadingAge 2025 Annual Meeting in Boston.
Upcoming Live and Virtual Events
Identifying Growth Opportunities Part II: Getting New Development Right: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
September 25, 2025 • 12:00 pm - 1:00 pm
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable.
Presenters
- Lauren Houlik, Director of Market Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
- Rob Love, President/CEO
Join us for part two of our webinar series on regional growth opportunities as we unpack the most common reasons senior living projects incur avoidable costly overruns or even fail—and how smarter, more honest market research can set you up for success. We’ll explore the differentiators that make all the difference: from PMA definition based on real movement data, to resident demographic analysis that informs design and pricing, to competitive site visits that go beyond the superficial.
This session is built on real-world examples and lessons learned from dozens of projects across the country. Whether you’re planning an expansion, repositioning, or a brand-new development, this is the insider’s guide to getting it right and keeping costs contained.
You’ll Learn:
- Why PMA and demand calculations must be handled separately—and the risks when they aren’t
- How competitive scorecards can reveal more than a surface comparison
- The role of resident and prospect demographics in contract strategy and pricing
- How advanced consumer research helps you avoid costly surprises
- Red flags to watch for in any market study
Sponsors
Love & Company is proud to be a sponsor for the following events:
Greystone Sales Adventure • Mennonite Health Assembly
Affiliations
Love & Company is proud to be a member of the following LeadingAge organizations:


Pennsylvania • Virginia • Maryland • New York • Georiga • Illinois • North Carolina • Florida • Texas • LeadingAge National
Love & Company is also proud to be a member of the following senior living organizations:
Mennonite Health Services • United Methodist Association