The easiest way to generate capital for re-investment or growth is to exceed your occupancy goals and fill every vacancy, even the hardest ones.

“Is moving independent living occupancy from 93% to 97% actually worth it?”

On paper the answer should be a straightforward, “Yes.” Yet surprisingly few Life Plan Communities pursue those last percentage points of occupancy, especially when they’re already achieving their budget goals. Yet filling those last empty residences can add millions of dollars to your balance sheet and bottom line, creating the capital needed for growth or self-investment.

In this moderated panel discussion, we bring together a leading financial consultant, architect and marketer, all with career-long experience in the not-for-profit field, to explore the opportunities and potential ROI of:

• Making functionally full occupancy a sustainable strategic goal
• The types of product issues that most often need to be addressed to achieve functionally full census
• Ways to assess if the ROI needed to achieve full census is worth the investment

Panelists:

• Amy Brodie – SVP, Client Experience, Love & Company
• Rob Love – President/CEO, Love & Company
• James Larson – Managing Director, Forvis Mazars
• Dan Godfrey – Partner, RLPS Architects