Presenters:
Vicki Mills – Director of Marketing & Sales, Carlyle Place
Shannon Finley – Marketing & Communications Specialist, John Knox Village of Central Florida
Erik Piisila – Creative Director, Love & Company
Amy Brodie – Senior Vice President, Client Experience, Love & Company

How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents?

The answer should be video.

And yet how many times do we see stale testimonials and staged social clips where the personality and energy of the residents doesn’t show through?

Videos should be a central and powerful part of any Life Plan Community marketing mix; but without the critical element of storytelling, video can fall far short of its potential.

The craft of storytelling is the best way to bring the magic of your people and your community to life without falling into the cliché of staged activities and stale interviews. The answer is to bring the power of storytelling into how you approach your marketing, and video in particular. This webinar is for everyone who has a wonderful and unique community spirit, driven by wonderful and unique residents and staff … and want to more effectively demonstrate that spirit to your prospects in your videos.

Shannon Finley of John Knox Village of Central Florida and Vicki Mills of Carlyle Place are two marketing leaders who’ve overseen significant improvements in the occupancy at their Life Plan Communities, and both use video storytelling to help drive their results. In this webinar, they will share their stories and insights about how to get the most from your commercials, website videos and social posts. Just as importantly, they’ll discuss how to plan and conduct video shoots that capture and convey your residents at their most engaging and aspirational.

Joining them on this panel discussion will be Amy Brodie, Love & Company’s senior vice president of client experience and Erik Piisila, creative director.

Participants of this webinar will learn:

• Innovative strategies and best practices for using resident testimonials in your marketing program
• How to design video- and photo-shoots to ensure authenticity from resident and staff in your final video products
• Multi-channel ways to create compelling stories from interviews and b-roll video in social posts, TV commercials and website videos