May 20, 2019 - May 22, 2019
Renaissance Austin Hotel
How to Align Your Marketing Plan with Your C-Suite to Meet Your Current & Future Marketing Needs
Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer & Lisa Pearre, Love & Company, Principal & EVP of Client Services
May 21, 3:30 – 5:00p
Senior living is growing more and more competitive – join in this session to learn how to create a marketing roadmap for optimal success for your entire management team & begin preparing to be on top of the ever-changing market.
Tell me more: This session details an attainable vision and a clear road map for how your marketing function can and should involve every member of the management team to achieve success in each executive function: CEO, CFO, COO, CIO, and the HR function. In addition, this session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy: Aligning your product and programing to the needs and interests of late Silents and early Boomers; Transitioning from print-driven to digital-driven lead generation; Offering prospects an experiential community, rather than a need-driven choice; Leveraging technology to better integrate your sales team with your marketing efforts.