LeadingAge Pennsylvania

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June 16, 2020 - June 19, 2020


Hershey Lodge


Rental vs. entrance fee: Responding to consumer preferences

Presented by Rob Love, President & CEO of Love & Company; Toby Shea, Partner of OnePoint Partners; Adam Garcia, Senior Vice President of Ziegler

Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and will become even more prevalent in the coming years. During this session, learn how a not-for-profit organization can stay competitive in today’s marketplace and well into the future by incorporating a rental product into the mix of resident options.


New sales and marketing techniques for new challenges

Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President

This presentation describes an attainable digital presence that every organization should have as part of its marketing foundation. Executives will learn how much and where to investment in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales call and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.

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