LeadingAge Pennsylvania Virtual Expo

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August 19, 2020 - August 20, 2020


Rental vs. Entrance Ree: Responding to Consumer Preferences

Date: August 19
Time: 2:30 pm – 3:30 pm

Presented by Rob Love, President & CEO of Love & Company; Toby Shea, Partner of OnePoint Partners; Adam Garcia, Senior Vice President of Ziegler

Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and will become even more prevalent in the coming years. During this session, learn how a not-for-profit organization can stay competitive in today’s marketplace and well into the future by incorporating a rental product into the mix of resident options.

New Sales and Marketing Techniques for New Challenges

Date: August 20
Time: 10:45 am– 11:45 am

Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President

The balance of power between consumers and marketing sales teams was already shifting and now COVID-19 has solidified the change. Consumers do their homework, well before they raise their hand and enter a communities lead base. Executives will learn how much and where to invest in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales calls and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.

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