Date
June 20, 2018
Time
12:30 pm - 2:00 pm
Details
Presented by:
Tom Mann, Principal, EVP, Integrated Media Services, Love & Company
Lisa Pearre, Principal, EVP, Client Services, Love & Company
Shannon Grieb, Meadowood Retirement Community
Session:
Are You Ready…for Your Future Marketing Needs?
Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new products are entering the market, and existing competitors are investing in themselves. If you are not preparing your marketing strategy for the future, you are falling behind. This session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy. These are: Aligning your product and programing to the needs and interests of late Silents and early Boomers. We will share objective standards against which you can compare your community, to see how it matches up to a Boomer’s expectations, and steps you can take to address the needed change. Transitioning from print-driven to digital-driven lead generation. Your prospects are growing more and more digital in how they live their lives every day. Although direct mail and print aren’t dead, the power of digital marketing is growing significantly and will soon be your dominant marketing avenue, if it’s not already. To stay successful, you must build your digital prowess in a measured way, and we will share key milestones to achieve and reasonable timetables to do so. Offering prospects an experiential community, rather than a need-driven choice. Tomorrow’s prospect can choose from a myriad of support options that will allow her to stay in her house longer, meaning she won’t move until her need is extreme. We will show ways a community can offer an experience-driven lifestyle that allows its brand and messaging to position the community as the preferred alternative to toughing it out alone in a house. Leveraging technology to better integrate your sales team with your marketing efforts. Advances in automation, lead scoring and other inherent advantages of digital marketing technology will allow your sales team to know more about prospects as they enter the sales funnel, and equip your team to foster relationships with those prospects earlier. This session will show you the basic tools that every community should have in 2018, and key ways you can harness their power immediately. This session is designed with not-for-profit communities in mind; we will present ways to prepare for the future with an eye towards budget constraints and ROI. The session will discuss how to prioritize changes, and how to phase advances in over time.