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3 Must-Know Tips for Driving Growth in the Senior Living Sector from a Financial Investment Expert
Boost your senior living organization’s growth with proven strategies. Expert insights on team building, partnerships, and market trends for sustainable success.
More Insights
Real Estate Market Update: End of 2024 Updates and Projections for 2025
Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
Real Estate Market Update: End of 2024 Updates and Projections for 2025
Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
The Principle of Social Proof
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...
What Comes First in Senior Living Marketing?
By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...
The Principle of Authority
By Tom Mann, Principal, Executive Vice President For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six...
The “Life Plan Community” Movement is Picking up Steam!
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...
The Principle of Liking is a Key to Senior Housing Sales Success
By Tom Mann, Principal, Executive Vice President Selling to boomers or seniors? In the last blog of this series, we talked about The Principle of Consistency. Today, we're going to talk about The Principle of Liking. People are ready to be persuaded by people they...
Does Your Contract Have an “Eminent Domain” Clause?
By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
Love & Company Welcomes New Interactive Communications Director, Clara Daly, to Expand Integrated Media Services
PRESS RELEASE FOR IMMEDIATE RELEASE August 03, 2016 Frederick, MD – Love & Company, a nationally recognized marketing firm specializing in senior housing, has welcomed Clara Daly as its new Interactive Communications Director. Daly’s arrival marks continued growth...
Striving for Zero Lost Revenue in Your Retirement Community
By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...
The Principle of Consistency
By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...