Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
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Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
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3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
Webinar: Demystifying Assisted Living Marketing
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 2)
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “We just need to think about it” So this couple says, “This is a very nice place, and you’ve been very helpful, but we’re just not ready.” The couple leaves, and the...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 1)
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
Extreme Hospitality!
By Tom Mann, Principal, Executive Vice President As senior housing marketing consultants, a major portion of the Love & Company team’s time is spent away from home. To keep our clients’ costs down, we often stay at the retirement community, either in a model...
The 5 Best Practices for a Senior Friendly Website
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
Staying Competitive and Preparing for the Future
Don’t miss this LeadingAge Session! Monday, October 31, 3:30 to 5 p.m. Presented by Rob Love, President, Love & Company; James Hudgins, President, THW Design; and Tad Melton, Director, Ziegler. During this session, we will explore the impact non-traditional...
Predictive Modeling: Identifying the Prospects Most Likely to Buy
Don't miss this LeadingAge Session! Wednesday November 2, 8:30 to 10 a.m. Presented by Sue Dolton, Vice President, Love & Company; Larry Weiskopf, President, Infinite Analytics Inc.; Monica McAfee, John Knox Village; Kate Phelps, Owner, Taylor Reporting Solutions....
Selling To Seniors – The Principle of Reciprocity
By Tom Mann, Principal, Executive Vice President Research has shown that the simple act of "gifting" can increase your sales team's closing ratio by 25-50%. Think about that. Think about how hard we work in senior living to gain a 5% improvement in our closing rates...
The Principle of Scarcity
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering The...