Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
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Real Estate Market Update: End of 2024 Updates and Projections for 2025
Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
More Insights
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Integrated Marketing: Promoting Growth for Life Plan Communities
Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
Integrated Marketing: Promoting Growth for Life Plan Communities
Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
Why “Schedule a Tour” May Not Be Your Website’s Best Call to Action
By Rick Hunsicker, Vice President Sales Services – Western Division If you’re looking for ways to improve your senior living website in 2017, consider these three points about your “Schedule a Tour” call to action: 1. “Schedule a Tour” may require too high of a...
More Than Just Breakfast: Leading the Way by Always Thinking
By Tim Bracken, Vice President “Thinking outside the box” is a cliché that is thrown around a lot, as if it were an easy and simple task. It takes work to continuously push for creative ideas and thinking beyond what might be standard practice. That is why Love &...
LeadingAge National Conference Breakfast Blooper Reel
Love & Company started each day of the 2016 LeadingAge National Conference with a wholesome breakfast as a platform for industry networking. Miss the event? See what you missed in this blooper reel of Chef Rob Love inviting conference attendees to the event!
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 3)
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “Your price is too high” Let’s continue on with the price objection. What if someone says, “We like your community, but we think your price is just too high”? You’ve got...
Webinar: Demystifying Assisted Living Marketing
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 2)
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “We just need to think about it” So this couple says, “This is a very nice place, and you’ve been very helpful, but we’re just not ready.” The couple leaves, and the...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 1)
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
Extreme Hospitality!
By Tom Mann, Principal, Executive Vice President As senior housing marketing consultants, a major portion of the Love & Company team’s time is spent away from home. To keep our clients’ costs down, we often stay at the retirement community, either in a model...
The 5 Best Practices for a Senior Friendly Website
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...