Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
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Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
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A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Predictive Modeling: Identifying the Prospects Most Likely to Buy
Don't miss this LeadingAge Session! Wednesday November 2, 8:30 to 10 a.m. Presented by Sue Dolton, Vice President, Love & Company; Larry Weiskopf, President, Infinite Analytics Inc.; Monica McAfee, John Knox Village; Kate Phelps, Owner, Taylor Reporting Solutions....
Selling To Seniors – The Principle of Reciprocity
By Tom Mann, Principal, Executive Vice President Research has shown that the simple act of "gifting" can increase your sales team's closing ratio by 25-50%. Think about that. Think about how hard we work in senior living to gain a 5% improvement in our closing rates...
The Principle of Scarcity
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering The...
Is Steve Jobs Still The Most Influential Boomer Ever?
By Tom Mann, Principal, Executive Vice President October 6, 2016 - Update - Five years ago, one of the nation's greatest boomers and inventors, Steve Jobs, left us. I hope his vision for living doesn't. (Originally posted Feb. 25, 2009) Mature Market Experts: more...
Your Marketing Budget: Planning for a Successful 2017
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
The Principle of Social Proof
By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...
What Comes First in Senior Living Marketing?
By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...
The Principle of Authority
By Tom Mann, Principal, Executive Vice President For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six...
The “Life Plan Community” Movement is Picking up Steam!
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...