Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
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Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
More Insights
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
More Than Just Breakfast: Leading the Way by Always Thinking
By Tim Bracken, Vice President “Thinking outside the box” is a cliché that is thrown around a lot, as if it were an easy and simple task. It takes work to continuously push for creative ideas and thinking beyond what might be standard practice. That is why Love &...
LeadingAge National Conference Breakfast Blooper Reel
Love & Company started each day of the 2016 LeadingAge National Conference with a wholesome breakfast as a platform for industry networking. Miss the event? See what you missed in this blooper reel of Chef Rob Love inviting conference attendees to the event!
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 3)
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “Your price is too high” Let’s continue on with the price objection. What if someone says, “We like your community, but we think your price is just too high”? You’ve got...
Webinar: Demystifying Assisted Living Marketing
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 2)
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “We just need to think about it” So this couple says, “This is a very nice place, and you’ve been very helpful, but we’re just not ready.” The couple leaves, and the...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 1)
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
Extreme Hospitality!
By Tom Mann, Principal, Executive Vice President As senior housing marketing consultants, a major portion of the Love & Company team’s time is spent away from home. To keep our clients’ costs down, we often stay at the retirement community, either in a model...
The 5 Best Practices for a Senior Friendly Website
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
Staying Competitive and Preparing for the Future
Don’t miss this LeadingAge Session! Monday, October 31, 3:30 to 5 p.m. Presented by Rob Love, President, Love & Company; James Hudgins, President, THW Design; and Tad Melton, Director, Ziegler. During this session, we will explore the impact non-traditional...