Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
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Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
More Insights
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Understanding the Online Behavior of Seniors in the Age of the Selfie
By Emma Ward, IMS Specialist With National Selfie Day and World Social Media Day both falling in June, it raises a question about the influence of social media in our daily lives—and more specifically how social media use among older adults is changing the senior...
The Best Marketing Ideas For Retirement Communities
What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...
The Benefits of A/B Testing Your Digital Marketing Campaigns
By Hayley Gurtler, Media Manager Are your squeeze pages and digital marketing campaigns providing value to prospective residents? A/B testing is a simple way to measure the value of your digital campaigns, and get the most out of your digital marketing efforts. A/B...
Telling the Story of the Household Model
Listen to Love & Company’s latest podcast! Chris Carruthers, VP of Health Services Marketing discusses the differences of marketing the Household Model with LaVrene Norton, Founder and Executive Leader of Action Pact. The Household Model of care is an innovative...
How to Prevent Independent Living Residents from Moving Directly to Skilled Nursing
By Chris Carruthers, Vice President of Health Services The best way to prevent independent living residents from skipping over assisted living or memory care services, and moving directly into skilled nursing, is to have them move into the right level of care at the...
Digital Marketing Strategies to Boost Your Census and the Importance of Local SEO
>>Sign up for our enewsletter today and get more helpful insights!<<By Tom Mann, Principal, Executive Vice President Assisted living, skilled care, and memory care are often the last business lines of a Life Plan Community to receive marketing attention,...
Love & Company Expands Dallas Office, Hires Market Intelligence Director
Love & Company recently hired Randy Catron, who has over 20 years experience in market research, as demand for the company’s market intelligence services continues to grow. Tom Mann, EVP notes, "It's exciting to see not just our Market Intelligence division...
How the CCRC or Multi-site CEO Plays a Role in Increasing Healthcare Revenue
By Rick Hunsicker, Vice President of Sales Services - Western Region It’s clear that revenue from healthcare services of Life Plan Communities (formerly known as CCRCs) has been heavily impacted by the changes in reimbursement for these services. In fact, this...
The Value of Squeeze Pages
By Hayley Gurtler, Media Manager Take a moment to recall your last Google search. What did you search for? You were most likely searching for an answer to your question, or for a solution to your problem—you were looking for information,resources, a product or a...