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In Memory of Rick Hunsicker
In Memory of Rick Hunsicker

Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.

In Memory of Rick Hunsicker

Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.

2018 Predictions from Continuing Care Actuaries

2018 Predictions from Continuing Care Actuaries

1.) Increased Demand The number of seniors leaving their homes and moving into Senior Housing will continue to increase as the demographics are just starting to overwhelm the industry. The oldest baby boomers are now in their early 70’s and starting to consider senior...

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BB&T Capital Markets’ Predictions for 2018

BB&T Capital Markets’ Predictions for 2018

For-profit providers will continue developing rental communities – market fundamentals support it. Roger E. Randall, II Senior Vice President BB&T Capital Markets Non-profit organizations have long been the dominant provider of senior care in Life Plan...

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11 Home Visit Tips to Boost Your Assisted Living Census

11 Home Visit Tips to Boost Your Assisted Living Census

By Chris Carruthers, Vice President, Health Services Marketing Let’s start by affirming a trend in assisted living that we are all seeing. People are staying in their homes longer, sometimes with services, instead of moving to assisted living. Traditionally,...

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18 Digital Strategies and Website Elements to Review in 2018

18 Digital Strategies and Website Elements to Review in 2018

By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...

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Why Family Members Are Your Best Customer

Why Family Members Are Your Best Customer

By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...

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