Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
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How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
More Insights
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Are You Making These Ten Healthcare Marketing Mistakes?
By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...
Lessons from Gettysburg: Leadership Preparation vs Leadership Identification
Listen to the latest Love & Company Leaders' Board podcast! This is the third episode of a three-part podcast series about what senior living executives can learn about leadership from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of...
Making a Career Out of Making a Difference: Working in Senior Living
Recently, Love & Company partnered with LeadingAge Pennsylvania to help tackle a problem many of their member communities are facing: hiring the millennial workforce. While senior living isn’t necessarily the most attractive industry at first glance, evidenced by...
Lessons from Gettysburg: Resolving Executive Disagreement
Listen to the latest Love & Company Leaders' Board podcast! This is the second episode of a three-part podcast series about what senior living executives can learn from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of Health Services...
The Difference Between Sales Training And Sales Mentoring … And The Rule Of 78
By Tom Mann, Principal, Executive Vice President As consultants who specialize in sales and marketing of senior housing, Love & Company’s sales specialists spend their time training Life Plan Community clients on process and technique. But the best in the business...
Lessons from Gettysburg: Group Alignment and Leader Intent
Listen to the latest Love & Company Leaders' Board podcast! This is the first episode of a three-part podcast series about what senior living executives can learn from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of Health Services...
Using a Responsive Digital Strategy to Target Your Healthcare Prospects, Adult Children, and Referral Sources
While referrals and word of mouth are often the workhorse of the healthcare field, times are changing rapidly. Your prospects, their adult children, and healthcare providers are consuming marketing materials and content differently than in the past. A static website...
Love & Company, Recipient of Six Mature Media Awards
PRESS RELEASE FOR IMMEDIATE RELEASE Dallas, TX—Love & Company, a nationally recognized senior living marketing agency, is proud to announce their acceptance of six Mature Media Awards this year. According to Mature Media Awards’ website, “The National Mature Media...
The Benefits of the Green House Model of Care
In this podcast, Chris Carruthers, Vice President of Health Services Marketing, discusses the many benefits to the Green House Project's innovative care model with Susan Ryan, Senior Director of The Green House Project. To learn more about the benefits to our...