Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
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The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
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The Age of Disruption: Life Expectancy, The Truth about Our Future
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
The Age of Disruption: The Recruitment Battle for Talent
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...
The Age of Disruption: The Power of Place
By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...
The Age of Disruption: Part I, The Wolf at the Door
By Tom Mann, Principal Throughout the years, Love & Company has strived to provide senior living C-level executives with key industry insights and trends. In this five-part blog series, I will examine how some of the more progressive organizations are preparing...
How to Brand for Blue Sky Communities
By Tyler Sprecher, Principal Branding for blue sky communities follows a similar branding or brand refresh process to that of an existing community, but obviously starts with much more of a blank slate. This can manifest itself as both a negative and a positive when...
10 Necessities of Healthcare Marketing
Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...
Highlights from the Annual Late Winter Sims Conference in Orlando
By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned...
The Sales Center of the Future… What Will it Look Like?
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
Anatomy of an Assessment
Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...