Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
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How Single Sites Can Avoid Having to Merge or Being Acquired by Larger Organizations
Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
More Insights
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Reimagining Senior Living: Citizenship Model Life Plan Communities
Discover how the Citizenship Model® is transforming senior living by empowering older adults with purpose, influence, and belonging in Life Plan Communities.
Reimagining Senior Living: Citizenship Model Life Plan Communities
Discover how the Citizenship Model® is transforming senior living by empowering older adults with purpose, influence, and belonging in Life Plan Communities.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
Real Estate Market Update: First Quarter of 2025
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...