How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
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When Planning for Growth, Take the Time to Get New Development Right
How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
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A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
University-Based Life Plan Communities: A Win-Win Opportunity
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
New Ways of Looking at Growth and Development in Senior Living
By Andrew Nesi, Executive Vice President of HJ Sims Aging physical plants that are difficult to maintain and market to new residents, land use restrictions, local community opposition, and rising construction costs are just a few of the senior living development...
The Intergenerational Senior Living Experience: Three Questions to Ask
Guest blog by Craig Witz of Witz Company The visionary classic The Experience Economy, originally published in 1998 and being re-released later this year, argued that businesses could no long simply offer goods and services; instead we were entering a new economic era...
Reflections on 21 LeadingAge National Conferences
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
The Best Senior Living Marketing Tips – Part 3
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
The Best Senior Living Marketing Tips – Part 2
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
The Best Senior Living Marketing Tips – Part 1
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
The Future of the Continuum of Care
Guest blog by Kerry Moynihan, Senior Vice President at HJ Sims During the past 16 years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...