See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
More Insights
Real Estate Market Update: First Quarter of 2025
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Real Estate Market Update: First Quarter of 2025
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Insights from a Sales & Marketing Leader: The Power of Hitting “Reset”
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
Insights from a Sales & Marketing Leader: The Power of Hitting “Reset”
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
Making Senior Living Sales Amid COVID-19: 4 Approaches That are Working
This blog is the second in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...
Five Marketing Techniques That Senior Living Communities Are Using With Success During COVID-19
This blog is the first in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...
Maintain Momentum & Keep Commitments With This Specialized Senior Living Sales Training Package
Senior living prospects’ typical objections to moving into CCRCs and Life Plan Communities have only been compounded by COVID-19 and its affiliated health and economic concerns. Fortunately, with a proven, adjusted approach, it is possible to help your prospects...
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a...
How to Promote Your Community Right Now: Two Key Messages to Keep in Mind
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
3 Reasons Why Digital Communication Is Essential To Senior Living’s Success During COVID-19
Today more than ever, senior living organizations are turning to technology to enhance communications in their communities with all constituencies, whether residents, staff or family members. As part of our continuing effort to help provide community leadership with...
Unique Challenges of Dementia Care During the Coronavirus Crisis
“In times of stress, the best thing we can do for each other is to listen with our ears and our hearts and to be assured that our questions are just as important as our answers.” – Mister Rogers We are all facing difficult challenges during this time of COVID-19, the...
Marketing Messaging During COVID-19: What You Need to Say to Your Senior Living Residents, Depositors & Prospects
This is the sixth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Evaluating Your Contractor’s COVID-19 Response Plan: A 75-Point Checklist
If you currently have construction underway, or are contemplating a construction start in the near future, it is critical that your contractor have a comprehensive and detailed COVID-19 response plan in place. A little more than a month ago most contractors, and...