Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
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Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
More Insights
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
Meet Lauren Houlik, Senior Research Analyst and the Newest Member of Love & Company’s Market Intelligence Team!
As you may have seen, we recently announced the hiring of Lauren Houlik. We chatted with Lauren to learn more about her background, what motivates her and how growing up in a musical family influences her work in senior living market research. Love & Company: It...
5 Questions With a Fitch Ratings Leader on the Outlook for Senior Living in 2021 and Beyond
By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
Senior Living in 2021: Why Community Partnerships and Communication Will Be More Important Than Ever
By Sean Kelly, President & CEO of Kendal Corporation This article is part of a series that supports Love & Company’s upcoming webinar, “Focus on 2021: Insights and Strategies for a Successful Year.” I’ll be joined by fellow thought leaders in the field for the...
Connection, Tech and Planning: 3 Lessons That Senior Living Providers Must Carry Into 2021
By John Franklin, Principal at Pearl Creek Advisors The entire senior living sector has learned a lot from 2020. And to remain viable going forward, every provider across the sector—regardless of size, market or sponsor—must do its part to apply the lessons of this...
5 Steps the Continuing Care at Home Field Can Take to Increase Sales
By Rob Love, President & CEO I admit it: I’ve loved the continuing care at home (CCaH) product since I first learned about it more than 20 years ago. With Life Plan Communities only capturing a fairly small proportion of the age- and income-qualified...
Next-Generation Amenities for the Next-Generation Consumer
By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...
The New SMART Goals for Your Senior Living Sales Team
By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...
From MQL to SQL to Move-In: Here’s How The Right CRM Can Transform Your Senior Living Sales Cycle
By Erin Hayes, Co-founder and Chief Revenue Officer at Enquire Believe it or not, senior living prospects are inquiring as much or more than they did at this point in 2019. The big difference? As the world has changed, so has the nature of their inquiries. Our team at...