Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
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How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
More Insights
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
In Memory of Tyler Sprecher
On November 28, 2021, Tyler Sprecher, Love & Company’s Chief Operating Officer and a principal of the company, died as a result of a tragic hunting accident. Tyler was the company’s longest tenured employee aside from myself, having been with Love &...
Life Plan Communities Are Primed for Growth. Here Are 3 Sparks to Moving Forward Boldly in 2022.
By Tommy Brewer, Managing Director at Ziegler and Mario McKenzie, Partner at CliftonLarsonAllen In Love & Company’s recent webinar presentation, “Focus on 2022: Insights and Strategies for a Successful Year,” one of the main topics that we discussed was growth....
Evolving Our Communities to Prepare for Increased Consumer Use of Technology
By Karen Adams, Vice President, Market Intelligence Hastened by the pandemic, we know that communications, access to online services such as telemedicine, grocery delivery and audio-visual calls, and build-your-own entertainment collections (e.g., music, television,...
A Middle Market Playbook
By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...
The Changing Face of Home Ownership
By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...
Which Senior Living Amenities Will Attract The Boomer Generation?
Guest article by Michael J. Martin, AIA, Partner, RLPS Architects As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they...
Senior Living Design Alternatives to Evolve Beyond Pandemic Influences
From an operational perspective, 2020 and early 2021 were an “all hands on deck” endeavor for Life Plan Communities. As we are transitioning out of the COVID-19 pandemic, it is inspiring to see that many senior living providers are already thinking ahead to how they...
Increased Demand for Rental Senior Living and the Implications on Your Entrance Fee Organization
Guest article by Toby Shea, Partner, OnePoint Partners Just as they have in many other facets of their lives, younger members of the silent generation and older boomers want to do things differently in senior living. While the entrance-fee model has been the...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...