Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
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Latest Post
Creating the Community of the Future: From Senior Living to Longevity Communities
Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
More Insights
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
Offering Continuity of Rehab Care Through Unique Partnerships
Lakeview Village, a Life Plan Community, has increased referrals, created new revenue streams, and ensured continuity of care by establishing clinics at local senior communities.
Overcoming Inflationary Pressures: Strategies to Increase Organizational Margins
Being creative in reining in current costs and squeezing out additional revenue from existing sources can ease immediate strain, but you’ll exhaust your options before you fully solve the problems.
Lay a Strong Foundation for Strategic Planning with Market Intelligence
By Sara Montalto, Senior Vice President, Strategic Services, Love & Company In today’s highly competitive senior living field, with operating margins continually being driven down by a combination of inflation, increasing payroll costs, declining reimbursements...
5 Takeaways from the Recent Sims Conference
Read Rob’s key takeaways from the HJ Sims 2023 Late Winter Conference in Sarasota.
Key Strategies for Developing Your Content Marketing Plan
Upgrade your brand strategy with content marketing, which amplifies visibility, increases web traffic and generates leads—all backed by data-driven evidence.
Overcoming Inflationary Pressures
The current pressure created by rising costs requires digging past surface-level reactive strategies to get to the root of challenges.
Native Advertising – Could it Work for You?
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Four Ways to Increase IL Revenue in 2023—Without Pushing Monthly Fees
By Sara Montalto, Senior Vice President, Strategic Services With margins continually getting squeezed by inflation and rising payroll costs, senior living communities need to find new ways to increase top-line revenue. Here are three strategies most communities could...
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
By Rob Love, President/CEO, and Lauren Houlik, Director of Market Intelligence The health of the home resale market is, of course, essential to the health of independent living census at Life Plan Communities. Prospects are comfortable with the idea of “trading” their...