Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
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Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
More Insights
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Lay a Strong Foundation for Strategic Planning with Market Intelligence
By Sara Montalto, Senior Vice President, Strategic Services, Love & Company In today’s highly competitive senior living field, with operating margins continually being driven down by a combination of inflation, increasing payroll costs, declining reimbursements...
5 Takeaways from the Recent Sims Conference
Read Rob’s key takeaways from the HJ Sims 2023 Late Winter Conference in Sarasota.
Key Strategies for Developing Your Content Marketing Plan
Upgrade your brand strategy with content marketing, which amplifies visibility, increases web traffic and generates leads—all backed by data-driven evidence.
Overcoming Inflationary Pressures
The current pressure created by rising costs requires digging past surface-level reactive strategies to get to the root of challenges.
Native Advertising – Could it Work for You?
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Four Ways to Increase IL Revenue in 2023—Without Pushing Monthly Fees
By Sara Montalto, Senior Vice President, Strategic Services With margins continually getting squeezed by inflation and rising payroll costs, senior living communities need to find new ways to increase top-line revenue. Here are three strategies most communities could...
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
By Rob Love, President/CEO, and Lauren Houlik, Director of Market Intelligence The health of the home resale market is, of course, essential to the health of independent living census at Life Plan Communities. Prospects are comfortable with the idea of “trading” their...
E + I = B … → D: Why a strong DEI program is more important than ever to Life Plan Communities
By Rob Love, President/CEO Our company has been involved in helping communities with diversity initiatives for about 10 years now, and the field has certainly come a long way. That said, the senior living field still has much further to go, and the need for a strong...
“That’s Not Me. Yet.”
Why Prospects Won’t Move into a Life Plan Community…and How We Can Influence Decision-Making Once upon a time, a prospect was a blank slate. He or she came to us with a handful of misconceptions about senior living and not much more. Today, it’s common for a prospect...