By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...
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Senior Living CEOs: Plan Now to Attend the 2018 International Builders Show
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...
My “Star of the Show” Award Goes to Rev-A-Shelf
Of all the fascinating products and technology I saw at the International Builders Show (#IBS2017) in Orlando, my favorite was a line of cabinet hardware offered by Rev-A-Shelf. These innovative thinkers have derived a variety of ways to make the contents of your...
This Conference Will Probably Cost Me Tens of Thousands of Dollars!
By Rob Love, President, CEO I came to the 2017 International Builders Show (IBS) looking for ideas to enhance what senior living communities can offer prospects in the years to come. But, as I walked through the exhibits, I stopped thinking about "seniors" and became...
Senior Living is Not Sexy Enough for CES 2017
By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...
“What’s Next” for Senior Living?
Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...
Tips to Welcome New Residents to Your Senior Living Community
By Rick Hunsicker, Vice President Sales Services – Western Division How do you welcome new residents to your community? It’s not uncommon for seniors to feel lost and alone when they first move into a new community. All the people, places and activities are brand-new...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 1)
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
The “Life Plan Community” Movement is Picking up Steam!
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...
The Future of Marketing Retirement Communities?
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
Stop worrying about SEO
By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...
The Questions Your Residents Can’t Answer
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...