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By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
By Wallis Shamieh, PR and Integrated Media Assistant Whether or not we’d like to admit it, we, as Americans, love watching TV. Whether you are a network news connoisseur, a nighttime television junkie, shopping channel addict, or a crime scene series enthusiast, we...
By Tim Bracken, Vice President A common challenge multi-site organizations face is determining how to establish consistent and universal marketing programs and sales approaches. This is particularly true when their communities are very different, with varying...
By Wallis Shamieh, PR and Integrated Media Assistant There’s a lot of noise out there in the world of media. Editors, journalists and bloggers receive hundreds of email pitches a day, all from organizations that are yelling for their attention. So how do you make a...
By Wallis Shamieh, PR & Integrated Media Assistant When we think of seniors, many of us are reminded of all the accomplishments and achievements they have made throughout their lives. Whether they have written novels, served bravely in wars, had successful...
By Kayla Murphy, PR & Integrated Media Manager Recently, as I was scrolling through my Facebook newsfeed, I saw a post on Facebook featuring an artist’s concept of what United States money could look like if it was redesigned to highlight scientific achievements...
By Tyler Sprecher, Executive Vice President, Creative & Brand Strategy The topic of Authentic Brands seemed quite appropriate, and jumped off the page, as I reviewed the upcoming LeadingAge education session topics, particularly given my role as executive vice...
