By Kayla Murphy, PR & Integrated Media Manager As with any business, senior living organizations are faced with making financial decisions based on what provides the most value for their dollar. These decisions include whether to use external or internal resources...

By Sarah Camp, Interactive Communications Director The web, and the way in which we use it, is constantly changing. With many different styles of browsing the web, even within individual target audiences, we must account for all of them in order to be most effective....

By Wallis Shamieh, PR & Integrated Media Assistant At the end of January, Love and Company launched a completely overhauled version of the Springmoor website, and the results have been better than anyone could have hoped. When it comes to continuing care...

By Kayla Murphy, PR & Integrated Media Manager Your page views are up. Your bounce rate is down. These and several other notifications might be alerting you of your website’s performance, but do you know what each update represents? Let’s review. Below is a list...

By Kayla Murphy, PR & Integrated Media Manager Google has announced that on April 21, they will be again updating their search algorithm (the attributes and calculations that go into determining search placement for a website) to be more mobile focused. They have...

By Kayla Murphy, PR & Integrated Media Manager Inbound marketing is the practice of creating and publishing quality, relevant content so people can seek you, find you and engage with you. That being said, your website is often the first impression of your...

By Kayla Murphy, Public Relations and Integrated Media Manager At the 2014 LeadingAge annual conference and meeting in Nashville, I attended a session called, “Leveraging CRM Data to Drive Higher Occupancy.” The session, hosted by Mark Johnston, Senior VP of Strategy,...