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By Wallis Shamieh, PR & Integrated Media Assistant At the end of January, Love and Company launched a completely overhauled version of the Springmoor website, and the results have been better than anyone could have hoped. When it comes to continuing care...
By Kayla Murphy, PR & Integrated Media Manager Your page views are up. Your bounce rate is down. These and several other notifications might be alerting you of your website’s performance, but do you know what each update represents? Let’s review. Below is a list...
By Kayla Murphy, PR & Integrated Media Manager Google has announced that on April 21, they will be again updating their search algorithm (the attributes and calculations that go into determining search placement for a website) to be more mobile focused. They have...
By Kayla Murphy, PR & Integrated Media Manager Inbound marketing is the practice of creating and publishing quality, relevant content so people can seek you, find you and engage with you. That being said, your website is often the first impression of your...
By Kayla Murphy, PR & Integrated Media Manager Recently, as I was scrolling through my Facebook newsfeed, I saw a post on Facebook featuring an artist’s concept of what United States money could look like if it was redesigned to highlight scientific achievements...
By Tom Mann, Principal, Executive Vice President Websites, inbound marketing, micro-targeting, social media, blogs and PR -- the evolution of marketing for retirement communities has begun. This blog will discuss how using these tools in harmony can lead to increased...
By Kayla Murphy, Public Relations and Integrated Media Manager At the 2014 LeadingAge annual conference and meeting in Nashville, I attended a session called, “Leveraging CRM Data to Drive Higher Occupancy.” The session, hosted by Mark Johnston, Senior VP of Strategy,...
