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By Hayley Gurtler, Media Manager A digital advertiser is like a performer that spins plates in the air; you have to be able to focus on multiple components at once without missing a beat, or the entire operation can come crashing down. Digital advertising involves...
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...
By Kayla Murphy, PR & Integrated Media Manager Referrals, personal or digital, are a strong way to reach qualified prospects. In the past, most referrals were personal, from a current resident to a select few of their close friends. However, in today’s digital...
By Wallis Shamieh, PR & Integrated Media Assistant Hosting a blog on your website is an important marketing tool for countless reasons. From SEO purposes, to sharing highlights about your community, blogging is a great way to keep your prospects up-to-date,...
By Sarah Camp, Interactive Communications Director Building a website for usability is a key factor to lead generation. On the web, usability determines the efficiency of a website or application, how easy it is to learn, and the level of satisfaction after using it....
By Kayla Murphy, PR & Integrated Media Manager As with any business, senior living organizations are faced with making financial decisions based on what provides the most value for their dollar. These decisions include whether to use external or internal resources...
By Sarah Camp, Interactive Communications Director The web, and the way in which we use it, is constantly changing. With many different styles of browsing the web, even within individual target audiences, we must account for all of them in order to be most effective....
