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By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...
By Tom Mann, Principal, Executive Vice President So, there are a lot of marketing “experts” running around singing the praises of digital advertising and marketing automation and how it’s the next big thing for senior living. Can you believe the hype? Here are a few...
While referrals and word of mouth are often the workhorse of the healthcare field, times are changing rapidly. Your prospects, their adult children, and healthcare providers are consuming marketing materials and content differently than in the past. A static website...
By Hayley Gurtler, Media Manager If you’ve ever turned on the TV, flipped through a magazine or even just took a stroll through a city center, you likely understand the power of advertisements. And, if you’ve ever used the Internet to search for something, you are...
Online reviews are an important and inevitable aspect of any community's digital presence today. Learn how to combat negative reviews and encourage positive reviews in this week's Leaders' Board podcast. Listen to Love & Company’s latest podcast or read the...
Crisis communication plans are essential for today’s senior living communities. Listen to Love & Company’s latest podcast or read the transcription below! Chris Carruthers, VP of Health Services Marketing discusses crisis communications with Kayla Caw, PR and...
By Emma Ward, IMS Specialist With National Selfie Day and World Social Media Day both falling in June, it raises a question about the influence of social media in our daily lives—and more specifically how social media use among older adults is changing the senior...
