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By Tom Mann, Principal, Executive Vice President As consultants who specialize in sales and marketing of senior housing, Love & Company’s sales specialists spend their time training Life Plan Community clients on process and technique. But the best in the business...
>>Sign up for our enewsletter today and get more helpful insights!<<By Tom Mann, Principal, Executive Vice President Assisted living, skilled care, and memory care are often the last business lines of a Life Plan Community to receive marketing attention,...
By Rob Love, President, CEO The dramatic recent growth in wearables has resulted in a corresponding dramatic growth in a variety of health and wellness data. But what is happening with that data? The answer, according to panelists in a couple of lifestyle and...
Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...
By Tim Bracken, Vice President “Thinking outside the box” is a cliché that is thrown around a lot, as if it were an easy and simple task. It takes work to continuously push for creative ideas and thinking beyond what might be standard practice. That is why Love &...
Love & Company started each day of the 2016 LeadingAge National Conference with a wholesome breakfast as a platform for industry networking. Miss the event? See what you missed in this blooper reel of Chef Rob Love inviting conference attendees to the event!
Don’t miss this LeadingAge Session! Monday, October 31, 3:30 to 5 p.m. Presented by Rob Love, President, Love & Company; James Hudgins, President, THW Design; and Tad Melton, Director, Ziegler. During this session, we will explore the impact non-traditional...
Don't miss this LeadingAge Session! Wednesday November 2, 8:30 to 10 a.m. Presented by Sue Dolton, Vice President, Love & Company; Larry Weiskopf, President, Infinite Analytics Inc.; Monica McAfee, John Knox Village; Kate Phelps, Owner, Taylor Reporting Solutions....
By Tom Mann, Principal, Executive Vice President Research has shown that the simple act of "gifting" can increase your sales team's closing ratio by 25-50%. Think about that. Think about how hard we work in senior living to gain a 5% improvement in our closing rates...
By Tom Mann, Principal, Executive Vice President October 6, 2016 - Update - Five years ago, one of the nation's greatest boomers and inventors, Steve Jobs, left us. I hope his vision for living doesn't. (Originally posted Feb. 25, 2009) Mature Market Experts: more...
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
