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This is the sixth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
This is the fifth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Now more than ever, our seniors need to know that some certainties exist in their futures, and a move to your community could be one that brings them great peace. This is why it’s so important to not only maintain contact with your current prospects, but also create...
By Tim Bracken, Vice President We are proud to see the senior living field display such great hope and strength during these days of concern and worry. We see cooler heads prevail as one client after another chooses to resist panic and instead, thoughtfully redirect...
Amid COVID-19, organizations across all sectors have had to transition much of their communication to virtual platforms. With video taking center stage as a preferred way to connect with people inside and outside any organization, there are several considerations to...
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
The reality of serving the highest-risk people during this COVID-19 pandemic is that even if none of your residents become ill, you will likely be implementing changes to visitation policies, staff screening, events and community activities. As such, it is imperative...
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As...
If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...
By: Susan Ryan As memory care providers are hard at work educating staff members to provide the best care possible for the ever-growing numbers of people living with dementia (PLWD), the need for forward-thinking approaches to such care is as important as ever....
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...