By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...
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A Panel Discussion With Moseley Architects on the Evolution and Future of Senior Living
Our colleagues at Moseley Architects recently shared with us an insightful panel discussion about the evolution of senior living designs, including where their team thinks the sector is headed in terms of technology, social elements, living spaces, outside influences...
What To Ask When You Consider Expanding Into Home- and Community-Based Care Programs
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
How StratoDem Analytics Helps Love & Company Provide Better Senior Living Market Insights
By Karen Adams, Vice President of Market Intelligence Better data, better insights Love & Company has always relied on analytics and employed data-based decision-making so improved data are important to us, particularly as we measure unmet demand for senior living...
Revisit The Basics and Refresh Your Team’s Perspective to Close More Senior Living Sales in 2021
By Joan Kelly-Kincade, Senior Sales Advisor This blog is a supplement to our recent webinar, “Marketing And Sales in 2021: The Path to Rebuilding and Sustaining Census.” We encourage you to watch the recording of the session to gain the full spectrum of insights that...
Here Are 5 Ways That Senior Living Communities Can Get Back To Basics—And Back To Hospitality—To Rebuild Census In 2021
By Amy Brodie (Vice President of Client Services) & Lisa Pearre (Chief Client Services Officer) With vaccine distribution numbers increasing each day, everyone in the senior living sector is optimistically talking about “getting back to normal.” We recognize that...
Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census
Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had...
Make 2021 The Year Your Community Begins Its Diversity Journey
By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...
3 Things Your Life Plan Community Can Do Right Now To Spark Success In 2021
By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
Meet Lauren Houlik, Senior Research Analyst and the Newest Member of Love & Company’s Market Intelligence Team!
As you may have seen, we recently announced the hiring of Lauren Houlik. We chatted with Lauren to learn more about her background, what motivates her and how growing up in a musical family influences her work in senior living market research. Love & Company: It...
5 Questions With a Fitch Ratings Leader on the Outlook for Senior Living in 2021 and Beyond
By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...












