Webinar: Fitting a New Development Into The Fabric Of An Existing Community: Key Planning Tools For A Successful Expansion

by | Apr 30, 2021

Jeanne LaRoe, Marketing Director, Givens Estates
John Cowan, Executive Director, Givens Estates
Karen Adams, Vice President, Market Intelligence
Rob Love, President & CEO, Love & Company (moderator)

It can often be easier to plan a new campus on a clean slate than to make a vision for the future come to life, piece-by-piece within an existing infrastructure. We will use a complex campus that has been replacing itself in phases to present three key data sets that help assure that a development fulfills the vision, in this case that the project fills a gap in the markets the community wishes to serve, meets market demand, and fits with the existing elements and pricing of the community.

In this webinar, you will learn:

  • The foundational pieces of successfully redeveloping a campus in phases, and specifically the tools for fitting each phase into the fabric of the broader community
  • How the vision for a community is kept on track throughout the master planning and development of various phases of redevelopment
  • How exercises in pricing are applied to assure that a project stays in line with the community’s goals and the broader market
  • Applications of consumer research to assuring successful design and marketing, even in the face of a pandemic

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