By Karen Adams, VP of Market Intelligence Self-driving or autonomous vehicles, which could extend independence for older people beyond when they might otherwise need to stop driving, could offer a great deal of convenience to both residents and community operators....
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Culture: The Only Way to Fill Your Buildings
Guest article by Denise Boudreau-Scott, President at Drive We’ll call her “Nancy from HR.” There’s one in every organization . . . oftentimes ignored, frequently thought of as a kook. Her musings about organizational culture being the crux of the problem when it comes...
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”
Presenters: Lisa Pearre, Principal Chief Client Services Officer, Love & Company Amy Brodie, Vice President of Client Services, Love & Company Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...
Strategic Planning for Higher Levels of Care in the Shadow of a Pandemic
Guest article by Brad Paulis, ASA, FCA, MAAA, Partner; and Chris Borcik, FSA, FCA, MAAA, Principal, at Continuing Care Actuaries Much of 2020 and early 2021 was a constant struggle of assessing the latest information and reacting as quickly as possible to answer the...
Do I Stay or Do I Leave? Using Data Science to Decrease Employee Turnover in Senior Living
Guest article by Dr. Jacquelyn Kung, CEO, Activated Insights COVID-19 has exacerbated our industry's employee turnover challenges. As annual employee turnover averages a staggering 80 percent across U.S. senior living operators (up from 65 percent before COVID), we...
Webinar: Why Master Planning May Be More Important Now Than Ever Before
Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
4 Innovative Financing Strategies for Life Plan Communities to Create Operational Cashflow During COVID-19
By Melissa Messina, SVP at HJ Sims With how unpredictable the last year has been, it would be foolish to believe that we can reasonably predict what will happen in the next five years as it relates to Life Plan Community financing and capital markets as a whole....











