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By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to...
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
Beginnings are important. In life and in project planning, they set the stage for everything that comes after. Whether for new development, an expansion or repositioning a community, project planning should always start with a detailed look at your market. Some...
During C-suite discussions between our CEO Rob Love, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center, the word “growth” came up frequently. See how senior living providers are laying the foundation for success in the future.
In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...
Many credit the pandemic with the increased adoption of technology, but experts say the shift in seniors’ media habits started well before then. See what the panelists of our next webinar have to say about current trends and how senior living providers can plan for them.
Our president/CEO, Rob Love, recently had the pleasure to speak with friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, they all agreed that a re-evaluation of staffing and recruitment practices was necessary.
