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marketing retirement communities
Generate More Qualified Senior Living Leads — Faster!
Generate More Qualified Senior Living Leads — Faster!

Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be looking at...

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Six Senior Living Trends for 2018 and Beyond
Six Senior Living Trends for 2018 and Beyond

By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...

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Senior Living is Not Sexy Enough for CES 2017
Senior Living is Not Sexy Enough for CES 2017

By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...

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“What’s Next” for Senior Living?
“What’s Next” for Senior Living?

Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...

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The 5 Best Practices for a Senior Friendly Website
The 5 Best Practices for a Senior Friendly Website

By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...

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What Comes First in Senior Living Marketing?
What Comes First in Senior Living Marketing?

By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...

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The “Life Plan Community” Movement is Picking up Steam!
The “Life Plan Community” Movement is Picking up Steam!

By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...

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Does Your Contract Have an “Eminent Domain” Clause?
Does Your Contract Have an “Eminent Domain” Clause?

By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...

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