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By Karen Adams, VP of Market Intelligence Senior living trends discussions are exciting, tantalizing and hold promise for new ways of addressing our aging issues. Trends are sirens for existing senior living communities as they plan their futures, rearrange...
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
By Rob Love, President, CEO In January of 2017, I visited the International Builders Show in Orlando and was impressed by how far smart home technology had progressed. As one presenter noted, Amazon’s Alexa had become “the gateway drug to smart home technology.” So,...
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...
By Chris Carruthers, Vice President of Health Services Marketing Skilled nursing facilities (SNF) not only improve the quality of life for residents and provide essential care, but they are also critical assets in the wider healthcare system because they prevent...
Listen to Love & Company’s latest podcast or read the transcription below! Join Chris Carruthers, VP of Health Services Marketing as she discusses the importance of wellness in marketing Life Plan Communities with Colin Milner, CEO of the International Council on...
What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...
By Hayley Gurtler, Media Manager Are your squeeze pages and digital marketing campaigns providing value to prospective residents? A/B testing is a simple way to measure the value of your digital campaigns, and get the most out of your digital marketing efforts. A/B...
Boomers pushed the country towards its first environmental awakening, leading to the first Earth Day in 1970. While many of the issues they raised were ignored in the booming 80s, they have now resurfaced due to the increased concern of climate change. Today, many of...
I watched Susan, an old acquaintance, interact with her trainer on the gym stretch mat as they were preparing for an exercise session. After struggling with her weight and diabetes by herself, Susan had finally taken that difficult step of asking someone for help. She...
