Mid-Atlantic CCRC/Life Plan Community Marketing & Communication Symposium

Covenant Woods

September 18, 2019 • 1:15 pm - 2:15 pm

Getting the Attention of the Adult Child

Clara Daly, Interactive Communications Director, Love & Company and Amy Brodie, Strategic Services Director, Love & Company

Presentation Date:
September 18, 1:15pm – 2:15pm

Session Description:
As digital marketing grows in importance for senior living communities, marketers are discovering that one approach does not fit all the types of services at those communities. Assisted living and skilled nursing present different challenges than independent living. This session will focus on communicating and reaching senior prospects, adult children and referral sources through tested digital tools and techniques, such as carefully designed landing pages, search engine optimization, pay-per-click advertising, LinkedIn advertising, Facebook cloning, remarketing and more.

LeadingAge Wisconsin

KI Convention Center

October 4, 2019

Session 1: How To Learn What People Say about Your Culture
Session 2: Hands-on Workshop on Developing a Culture of Listening

Karen Adams, Vice President, Market Intelligence, Love & Company and Tim Bracken, Vice President, Love & Company

Presentation Date:
October 4, 8:15 am-9:45 am and continuing with a session from 10:00 am to 11:30 am

Session 1 Description:
Learn how to take the “temperature” of your residents’, prospects’ and other stakeholders’ impression of your organization, and how it matches your impression of the culture. In addition, find out what traditional and cutting edge tools and techniques you can use to effectively explore those impressions.

Session 2 Description:
This hands-on session helps organizations develop a culture of listening via a workshop format. Participants will create questioning strategies that explore their current culture and prepare for future residents by asking questions that generate reliable, honest feedback. The workshop closes with strategies for marketing the community’s culture more effectively and accurately.

LeadingAge New York Retirement Communities Summit

Brickstone by St. John's

October 10, 2019 • 12:30 pm - 1:30 pm

Competition for Independent Living & Educating Consumers on CCRCs

Tim Bracken, Vice President, Love & Company

Presentation Date:
October 10, 12:30p – 1:30p

Session Description:
This session will explore competitors to CCRCs for the independent living market and help participants to educate potential residents and their families on the unique differences that CCRCs offer to support aging in place and financial security.

LeadingAge National: The Diversity Journey

San Diego Convention Center

October 27, 2019 • 3:30 pm - 5:00 pm

The Diversity Journey: Preparing Your Community to Become More Diverse

Rob Love, President & CEO, Love & Company, Inc.
Veronica Calderon, Chief Diversity & Inclusion Officer, Aldersgate
Jennifer Jimenez Maraña, Director of Diversity and Inclusion, Broadmead
Suzanne Pugh, President & CEO, Aldersgate
John Howl, President & CEO, Broadmead

Presentation Date:
October 27, 3:30pm – 5:00pm

Session Description:
Examine the implications of national demographic research related to diversity in the aging population and learn how national and local demographic trends impact your organization’s ability to attract minority households. Additionally, we explore practical strategies for building a more diverse resident base and learn first-hand from providers who have actively addressed the complex dynamics of welcoming a more diverse resident population into their communities.

Leading Age National: Rental vs. Entrance Fee

San Diego Convention Center

October 28, 2019 • 10:00 am - 11:30 pm

Rental vs. Entrance Fee: Responding to Consumer Preferences

Rob Love, President & CEO, Love & Company, Inc.
Toby Shea, Partner, One Point Partners
Keith Robertson, Managing Director, Ziegler

Presentation Date:
October 28, 10:00am – 11:30am

Session Description:
Discover how a life plan community can successfully add a rental option to attract the large number of baby boomers who cannot afford to pay an entrance fee and gain insight into how the development, financing, and operation of rental projects differs from entrance-fee projects.  In addition, learn how to access junior capital, work with a lender, and maintain investor confidence throughout the process.