LeadingAge Florida

Hilton Orlando Bonnet Creek Resort

July 22, 2019 - July 24, 2019

What Investments in Digital Marketing and Online Presence Have The Best ROI?

Tim Bracken, Vice President, Love & Company and Tom Mann, Principal, Chief Marketing Innovation Officer, Love & Company

Presentation Date:
July 22, 3:30 – 4:30p

Session Description:
Before investing in a new, flashy website ask yourself, “How can we drive more people to visit our website?” This session will look at inbound marketing, SEM, SEO strategies, e-newsletter marketing and similar strategies to drive revenue. Executives will learn where to invest in their digital presence. Marketing professionals will learn the most important tactics to employ, including inbound marketing digital boost techniques for events and traditional marketing campaigns, white papers, live chats, pop ups, and social media strategies.