LeadingAge GA & SC (combined state conference)

Hilton Head Marriott Resort and Spa

March 25, 2019 - March 27, 2019

Topic: Aesops Fable: Master Planning like a Tortoise to Stay Ahead of the Hares
Tom Mann, Love & Company Chief Marketing Innovation Officer
Mario McKenzie, CliftonLarsonAllen, Partner
Tad Melton, Ziegler, Managing Director
Presentation Date: 3/26 2:00-3:30p
What happens when you are confronted with significant capital needs? How do you evaluate the status of an organization and its preparedness for major change? How do you guide a board through a long-lived repositioning while maintaining a current focus on performance?
This session will use a successful case study of a single-site organization that orchestrated a clear change in direction in order to stay strategically competitive in an evolving market. The case study will focus on the following key areas:
  • Strategic Plan of the Organization
  • Evaluation of Financial Strength
  • Effective Master Planning
The very quickly changing competitive landscape facing lifeplan communities presents strategic challenges to providers in the best of times. The ability to focus on the end goal (strategy) and the courage to take a hard look at all elements of the organization to create a healthy environment that fosters action – whether easy or difficult. As Michael Porter famously said, the essence of strategy in in deciding what to say “No” to. Through a comprehensive planning effort, the CEO of the organization guided the organization through several periods of change.
The process began with the understanding that economics were not adequate to achieve all its strategic goals, and in particular, repositioning of an aging health center. Having no access to land complicated its strategies, along with a major housing crash and economic collapse that occurred as it opened the doors for a recent expansion. In spite of the challenges, the organization has continued to adapt its plans with the goal of continually enhancing its offerings

LeadingAge IL

Renaissance Schaumburg Convention Center Hotel

April 2, 2019 - April 4, 2019

Topic: Census Turnaround: Tested Strategies to Successfully Build Skilled Nursing, Rehab, and Assisted Living
Presenter: Chris Carruthers, Love & Company, Vice President of Health Services
 Presentation Date: 4/2 1:30-2:30p
Session Description from Leading Age IL Advance Program
  • Understand how to communicate with discharge planners in order to get the private payor referrals needed, and know how to train your admissions team to shift from order takers to lifestyle advocates
  • Understand the digital resources that should be employed by your organization, including hot, new cutting-edge techniques
  • Learn about alternatives to increase referrals from physician office relationships and concierge rehab programs

Environments for the Aging Expo & Conference (EFA)

Salt Water Palace Convention Center

April 7, 2019 - April 10, 2019

Make Your Marque: Holistic Branding Strategies for Senior Living Communities

Jessie Santini, IIDA, RA, WELL AP, LEED AP BD+C, RLPS Architects, Senior Interior Designer
Rob Love, Love & Company, President & CEO
Date of Presentation: 4/8 3:15-4:15p
With technology and digital media now embraced by all generations, brand identity has never been more important to senior living communities. From a community’s digital presence to its physical environments, strategic branding is essential to attracting new residents and standing out from the competition. This session will provide an overview of branding trends and statistics, cover the importance of developing a strong and consistent brand identity, and present design strategies and concepts for effectively incorporating branding into interior environments. Case study examples will be reviewed to demonstrate effective applications of holistic branding strategies.
  • Gain insight into research and statistics relating to brand identity and the effects of first impressions. • Learn the importance of creating and maintaining a campus-wide brand that is implemented through its marketing activities and strengthened through its interior environments.
  • Obtain a toolkit of design considerations to be implemented when planning for new construction and renovation projects.
  • Learn how effective interior master planning can provide a community with long-term branding solutions.